The store features all current models of Favorite spinning and casting rods for freshwater and sea fishing. All products are designed by anglers for anglers and the range allows you to satisfy the needs of demanding anglers from around the world. In the online store you can buy specialized rods for different lure fishing styles from ultralight to heavy class. Buying our rods, you can be sure of the quality of the tackle. We also provide an official 12-month warranty since the date of purchase.

Favorite is an international manufacturer of predator fishing tackle with headquarters in Ukraine, USA and Japan and manufacturing facilities in East Asia. Established in 2006 by professional anglers and sportsmen as a local brand in the structure of a big fishing tackle distributor, today our tackle are sold in 42 countries around the world.


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