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Your new FAVORITE

Rods

Spinning and casting rods for freshwater and sea fishing. A wide range allows you to satisfy the needs of demanding anglers from around the world

Reels

Modern models in a budget and mid-price segment for ultralight spinning fishing as well as a heavy-duty style

Lines

A wide range of Japanese eight- and four-braided lines in different sizes, strength and lengths

Accessories

Basic accessories, that makes fishing more comfortable: devices for landing and unhook the fish, store and transport your Favorite fishing tackles

Black Swan

SIMPLICITY AND FUNCTIONALITY A black matte rod with a neat barely noticeable logo and a simple handle shifts the emphasis from the design to the rod itself. But it also makes the rod stand out from the rest on the market.
Black Swan is the lightest, finest and most sensitive rods among the range of Favorite rods!

Favorite Ukraine USA Europe Poland International

Favorite is an international manufacturer of predator fishing tackle with headquarters in Ukraine, USA and Japan and manufacturing facilities in East Asia. Established in 2006 by professional anglers and sportsmen as a local brand in the structure of big fishing tackle distributor, today our tackles are sold in famous stores such as WalMart and Cabela’s all over the world.

On every pond in every corner of the world, maximum possibilities with your new Favorite.

My new Favorite 

My new Favorite 

My new Favorite 

My new Favorite 

My new Favorite 

My new Favorite