Favorite History

Your best performance comes with our products in any waters worldwide with your new Favorite!

Favorite is an international manufacturer of predator fishing tackle with headquarters in Ukraine, USA and Japan and manufacturing facilities in East Asia.

Established in 2006 by professional anglers and sportsmen as a local brand in the structure of big fishing tackle distributor, today our tackles are sold in famous stores such as WalMart and Cabela's all over the world.

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At first, the goods were tested at reservoirs of CIS countries, where the situation concerning the population and the size of fish is far from perfection. As a result, we were constantly improving our skills and tackles in order to get the best fishing results and pleasure. As time went by, having participated in competitions and exhibitions in other countries, we understood that we are able to offer first-class solutions for any reservoir and any fish. And not to be proofless, we record videos of our breathtaking adventures. 

Our own research and constructing centers in Ukraine and Asia allow us to respond to market requests quickly and to find effective design and function solutions of the product. Our brand offers specialized Proseries spinning rods for the demanding and experienced anglers. Spinning rods of this series are equipped with top quality components of worldwide leader FUJI, prepregs of TORAY group company and unique patented developments of Favorite company. Go to shop

The whole product range goes through double-stage quality control. At the first stage, the goods are checked at our manufacturing branch offices in East Asia and at the second stage they are checked at regional warehouses by technical control department specialists. All new developments are tested by employees and the most demanding fans of our brand. As a result, we are sure about our goods and provide one year guarantee for both Favorite spinning rods and spinning reels. Moreover, we constantly keep back-up parts of spinning rods and spools on stock, as well as a wide range of parts of fishing reelsGo to shop

Setting ambitious goals, not accepting compromises and achieving the highest results both in fishing and in life - these are the key points of our team.

This passion about our work and hobby allowed us to unite the best partners, sportsmen and anglers all over the world around Favorite brand.